Brought to you by B.E Driven’s Comprehensive Coordination Course, this is your short and simple guide to a traditional wedding processional. This is written for both planners/coordinators and couples.

You cannot survive, let alone thrive, if you are not putting your oxygen mask on first.

Let’s think wiser. What are the very tangible, specific items you will be walking away from this experience with and can you easily justify that those items will lead to you making more money?

Could you prove to a non-entrepreneur, a skeptic, a family member who has no clue what you do for a living—could you easily prove to them the return of this investment? Why or why not?

You can’t get out of it. It doesn’t matter your personality, you cannot grow a successful business without networking…in-person. You have to get off of your laptop and meet real people. Instead of using your introverted-ness as an excuse, let’s talk about how you can feel more confident and woo (yes, I said woo) more potential clients and connections through networking.

However, I keep getting asked, “Do I really need an email list?” Especially those who work in the wedding industry, their reasoning being,

“Shouldn’t my clients only be a one-time experience? So what good is having them on an email list if I can’t sell to them again?”

Such a good question. Let’s dive in:

Think of what would be an ideal day would look like—a realistic ideal day. This isn’t a dream session about yachts and butlers or an Oprah-fancy dream. Just imagine if a typical-for-you day went very well, what would it look like. Maybe you need to do this as a week if you do different things on different days.