Women-Owned Business Profile: Aneris Photography
An Interview with Sirena Singleton of Aneris Photography
Photographs courtesy of the incredible brand and lifestyle photographer Josie Derrick
How would you describe your go-to style?
I would describe my go-to style as a candid-flow, more of a documentary style. I love capturing those authentic moments that tell a story. I want my clients to look at their images and me like “that’s me and I look good!”
Let’s talk weddings. Why did you pursue weddings specifically?
I love a good love story. Those moments of anticipation that leads to joy, happiness, and every emotion in between all deserves to be documented and saved for a lifetime. Specifically, in my current state of business, I have made a pivot to capturing more elopements and small intimate weddings. It gives me more time with my family and those small intimate weddings just make my heart flutter and give me all the feels!
Let’s talk branding. What draws you to brand photography and capturing creative entrepreneurs?
I love helping brands create connections with their people. The quickest way to make a connection with people is through relatability. So, I love being able to assist my fellow creatives with gaining clarity, strategizing, and transforming their visuals to connect them with “their people” and bring in the revenue their brand deserves.
What does female-owned mean to you?
Female-owned quite simply means empowerment to me.
If you were explaining the importance of supporting small businesses, what would you say?
Supporting small businesses is imperative because that’s how you support your local economy which then leads to so much more. Supporting small businesses is a mighty act!
What was the first camera you had and what was your first experience shooting?
My first DSLR was the Nikon D60 and at the time (2009) it was so intimidating. I had it for over a really before really picking it up and shooting within on a consistent basis. In 2011 I met some fellow photographers and while on a group outing to the fair to capture some fair sights I got a quick crash course in how to shoot in manual mode. From there I just immersed myself in YouTube University and read every article I could find and honed in on my technical skills. Attending WPPI in the Spring of 2013 was a definite pivot point for me when it came to learning my style and the fact that I could actually have a business.
What is on your go-to playlist for editing?
Honestly, I don’t really have a go-to playlist for editing (I know, I’m boring). I normally edit best in peace and quiet or with my TV playing in the background. I have a pretty busy lifestyle so any time I get to just sit in quiet I take full advantage of it, but if I was listening to music I would have to say anything India Arie, Adele, mix in a dash of Justin Timberlake, and a nice heap of gospel and worship music (my playlist is a nice mix).
What aspect of your business is the most fulfilling?
The most fulfilling aspect is seeing and hearing my clients’ reactions to their completed galleries. We have so many insecurities as humans and when you’re able to capture someone and have them see themselves as you see them…simply beautiful. It means all the world to me. Also, planning photoshoots (it doesn’t matter if it’s for a brand or family) can be STRESSFUL, so to see the fruits of our labor in visual form and to see the ‘aha moment’ is so rewarding!
What are a few small businesses you love supporting?
credits||
Photography: Josie Derrick
Artist: Sirena Singleton | Aneris photography
Make sure to go visit Aneris Photography for photography inquiries or Sirena’s Instagram to preview her wonderful work!